About 15 percent of Germans already define their lifestyle. Through the cooperation with Burda's MY LIFE we continue to expand the LOHAS of section on MSN.de and look forward to a partnership that informed our readers and opens up additional possibilities for marketing us.\" The cross-media initiative MY LIFE reached today about the in different titles of Burda (FOCUS, including colorful, leisure REVUE) integrated in mags over 20 million readers. The magazine MY LIFE is sold more than 140,000 copies per issue (IVW IV/2009). The LOHAS (lifestyle of health and sustainability) directed by MY LIFE is now accepted by more than ten million Germans over 14 years (source: TdW 2010). Through the integration of MSN and extension to the online vertical, MY LIFE will achieve in the medium term an extra reach of one million users.